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Case Study

California Commission for Jobs and Economic Growth

BMWL helped create and staff the California Commission for Jobs and Economic Growth. The Jobs Commission was formed shortly after Governor Schwarzenegger’s election in the 2003 recall as an independent nonprofit vehicle for promoting California as a place to do business and invest. The previous administration had shut down the Technology, Trade and Commerce Agency, and California had neither a centralized program for retaining and attracting businesses and jobs nor any organized effort to market and promote the state across the country and around the world.

Over a six-year period, BMWL helped the Jobs Commission to conceive and implement a number of highly successful business attraction, marketing and trade promotion activities:

  • Organization and production of key components of the State’s successful trade missions to China, Japan, Mexico and Canada;
  • Creation of one of the most-viewed anti-piracy media campaigns in modern history aimed at the protection of movies, music and technology;
  • Development of “the California Wants Your Business” marketing campaign, aimed at publicizing reductions in anti-business regulation and attracting businesses to California;
  • Participation in several targeted business attraction efforts, including the successful effort to attract Virgin America to locate it headquarters in Northern California;
  • Production of a conference and marketing program positioning California as a prospective home to clean technology firms.

During the worldwide economic downturn, the Jobs Commission joined with the California Recovery Team to sponsor and have BMWL produce three “Road to Recovery” conferences in Northern, Central and Southern California attended by nearly 1,000 local government representatives, nonprofit directors and businesses aimed at helping them access federal stimulus funding.

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BMWL
BWML was formed in 2000 with a very simple philosophy: making sure your voice is heard and your objectives are met. We give close, personal attention. We design custom strategies—leaving off-the-shelf solutions on the shelf. And we win for you.
660 Mission Street
Suite 200
San Francisco, CA 94105
415.615.0311
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BMWL
660 Mission Street
Suite 200
San Francisco, CA 94105
415.615.0311
Email
FacebookTwitter

 

BMWL
660 Mission Street
Suite 200
San Francisco, CA 94105
415.615.0311
Email
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