Transportation
Our transportation systems and infrastructure – both public and private – are the backbones of our local, regional, state and national economies – responsible for moving goods and people.
And yet, our transportation network is outdated and suffers from a lack of investment. BMWL believes this spells opportunity. Opportunity for private and public investment. Opportunity for new technologies. Opportunity to move California’s transportation network into the future.
BMWL works with public agencies and private industry, developing comprehensive communications strategies to increase investment in transportation, introduce and expand new transportation technologies and make our existing transportation network operate better.
Land Use
Perhaps nowhere else in the country do land use issues stir greater controversy and attract greater interest than in California and the Bay Area, in particular.
BMWL understands the complex and often fiery politics of land use. Our experience spans brownfield redevelopment; urban infill; compact, sustainable communities; high-rise and transit-oriented development; and more.
From the entitlement process through to construction, BMWL works with government agencies, developers, investors, local interest groups , attorneys and builders to generate community acceptance, win project approvals and, if necessary, prepare for the ballot box.
Greentech/Cleantech
California has firmly solidified its place as the epicenter of the global cleantech and greentech revolution. From public policy to scientific innovation to public and private investment, California is leading the world.
BMWL understands the vast potential that California’s cleantech industry holds for its economic future. We know the policy makers, the scientists, the entrepreneurs and the investors who are driving California’s cleantech industry.
BMWL works with state and local government, individual companies and trade and industry associations to promote California’s cleantech sector and communicate the value of our green economy.
Education
California’s schools and education system should be among its greatest assets. And yet, we struggle mightily to keep our schools adequately funded, manage the challenges that our diverse population pose for educators and improve academic success for everyone.
BMWL and its subsidiary, Whitehurst/Mosher Campaign Strategy and Media, work closely with schools to communicate with the public and voters about the need for adequate school funding. We research community attitudes and priorities about their schools and create effective strategies that help school districts get their message across.
Healthcare
Most people only understand that they need healthcare and they need it to be affordable. And like most people, they have little understanding about the complex and arcane world of healthcare.
BMWL works with hospitals, labor groups and others in the healthcare industry. We cut through the complexity and develop communications that help our clients achieve their objectives – whether it involves approval for a new clinic, funding for a hospital rebuild or changes in legislation that involve marketing of pharmaceuticals.
Taxation and Regulation
Tax and regulatory policy may be among the most complicated topics to understand. And yet, changes in tax policy and government regulation can have profound impacts on businesses and consumers. They can also stir up strong emotions.
BMWL recognizes this and develops compelling communications strategies that cut through the clutter, ensure people understand your point of view and get behind you – whether you’re a private company fighting regulation that is harmful to your bottom line or a public agency seeking approval for new tax revenue.
Labor
The current economic meltdown is hurting both employers and employees. There is increasing pressure on public and private employers to eliminate jobs, cut worker pay and reduce essential job benefits, among other concessions.
Managing how you talk with the public and media about these traumatic changes can help make the difference between winning friends and making enemies.
BMWL has a long history of working with both organized labor and employers to communicate their messages effectively and honestly – to the community, media, elected officials and other opinion leaders – during difficult times.
Telecommunications
Winning approval to expand existing technology or introduce a new technology can be costly and time-consuming unless you have the community support you need.
BMWL develops communications strategies that account for the often controversial nature of many telecommunications projects. Whether you need approval for a new wireless antennae or digital technology that requires access to public rights-of-way, BMWL will craft a strategy that communicates your message, generates public support and wins approval.
Energy
California is the new frontier when it comes to energy, where innovation, science and investment are coming together to create exciting new fuels and alternative energy sources.
But the kind of constructive chaos that usually defines emerging, new fields like alternative fuels and energy can make getting your voice heard all the more challenging.
BMWL has considerable experience working in the energy sector, with both government and industry. We also understand that traditional sources of energy are vital to maintain and even expand as we pivot to new technologies.
Litigation Support
Litigation can be costly and time-consuming and is often the last resort for achieving your objectives. And while you may have the best legal team representing your interests in the courtroom, having the best communications team represent your interests in the court of public opinion can be just as valuable and necessary to the outcome of your case.
So while your attorneys are preparing their case, BMWL will work with you to prepare a communications strategy to ensure that the real judges in your case – the public, opinion leaders, media – know what the story is.
